This was a merger by UK-based Bond Dickinson LLP and US-based Womble Carlyle Sandridge & Rice, LLP combining to create the new organisation, Womble Bond Dickinson.
Announced in June 2017, the combination builds on the successful strategic alliance announced by the two firms in 2016, creating a Global Top 100 firm by annual revenue ($410 million/£340million).
The new transatlantic platform offers clients access to:
- 24 offices in key commercial and financial locations across the US and UK, including the firm’s newest offices in Boston and Edinburgh
- European market coverage through existing relationships in Germany and France
- More than 1,000 lawyers serving more than 250 publicly traded companies.
The project included extensive client research, development of an ownable and authentic brand strategy and the creation of a distinctive new corporate identity. An extensive online / offline implementation phase was completed before the brand was launched.
This process demonstrated to us how important brand can be as a catalyst for positive transformation – creating an inspiring brand for both the internal audience and the legal market as a whole.
