Saavi

As part of a wider team Uffindell, was commissioned by The Business Action Council (with a number of UK business bodies, including; CBI, 10D and the FSB) with developing the brand identity of a UK Business ‘Future of Business’ Digital Transformation information resource/portal.

The aim of the portal is to provide clarity, guidance and resources. This will hopefully aid in the swift, safe and secure return to normal operations for UK Business following the COVID-19 pandemic into 2021 with the key focus on the health, well being and safety of all staff, contractors and customers/visitors. In essence creating “a Google for the UK plc Business Community”

Our approach

To utilise the awareness of Covid, and the challenges for British Business returning to whatever the “new normal” looks like, as a platform and catalyst to develop and provide an essential, universal one-stop portal which enables, facilitates and empowers all elements of UK plc to embrace the Fourth Industrial Revolution” whilst navigating their way back post-Covid.

The project included the creation of a new name, distinctive visual environment and guidelines, while working with digital partners to create the wider online experience.