In 2019 one of the largest integrated healthcare groups in Massachusetts was created: Beth Israel Lahey Health. It is comprised of 13 hospitals with more than 4,000 physicians and 35,000 employees in a shared mission to expand access to great care and advance the science and practice of medicine through groundbreaking research and education.
Its network includes four academic and teaching hospitals with affiliations with Harvard Medical School and Tufts University School of Medicine, eight community hospitals, specialty hospitals for orthopedics and behavioral health, and ambulatory and urgent care centers.
Uffindell were approached to work with the leadership team to create a new brand identity for the new combined organisation, creating a brand mark that reflect the ethos and mission of the group.
This was supported by a comprehensive visual environment that include online, extensive onsite branding and brand guidelines
