Updating the identity for one of Brazil’s most trusted and sought after investment firms
ARX Investmentos have a proud history as one of Brazils most trusted and sought after investment firms. As part of the BNY Mellon group of businesses, they bring together the capabilities of one of the worlds leading financial services organisations with an unparalleled local knowledge.
Uffindell was commissioned to review the brand, creating an updated identity, new positioning and visual environment to position the organisation for future growth and success.
The project began with an extensive research phase to gain a comprehensive understanding of the strategic positioning opportunity within the regional market. This meticulous groundwork served as the catalyst for the development of a compelling and innovative creative strategy.
At the heart of the project’s visual identity was a captivating visual environment featuring a collection of breathtaking aerial images showcasing the Brazilian landscape. These visuals not only captured the essence of ARX’s investment approach with their clients.
Brazil
Identity creation
Visual environment
Guidelines
