A brand built to reflect purpose, challenge convention, and connect with heart.

We set out to create a brand for Zen Internet that would do more than just communicate—it would embody a belief. Zen is not your typical technology company. They exist to be a force for good, placing people, purpose, and planet at the heart of everything they do. Our challenge was to translate this ethos into a brand identity that was clear, compelling, and deeply human.

We positioned Zen as a “conscientious challenger”—a business doing things differently in a crowded, often impersonal market. The strategy was rooted in long-term thinking, guided by Zen’s own principles, and informed by their desire to create positive change through better connectivity.