The transatlantic law firm close to home

Uffindell were commissioned to create the new Womble Bond Dickinson brand identity, launched in November 2017.

This was a merger by UK-based Bond Dickinson LLP and US-based Womble Carlyle Sandridge & Rice, LLP combining to create the new organisation, Womble Bond Dickinson.

Announced in June 2017, the combination builds on the successful strategic alliance announced by the two firms in 2016, creating a Global Top 100 firm by annual revenue ($410 million/£340million).

Our Approach

Uffindell was commissioned to create the brand identity to reflect the new positioning

The new transatlantic platform offers clients access to:

• 24 offices in key commercial and financial locations across the US and UK, including the firm’s newest offices in Boston and Edinburgh 

• European market coverage through existing relationships in Germany and France

• More than 1,000 lawyers serving more than 250 publicly traded companies.

The project included extensive client research, development of an ownable and authentic brand strategy and the creation of a distinctive new corporate identity. An extensive online / offline implementation phase was completed before the brand was launched.

This process demonstrated to us how important brand can be as a catalyst for positive transformation – creating an inspiring brand for both the internal audience and the legal market as a whole.

Nick Page – Chairman, Bond Dickinson