From viable product to valuable partner

Sabanci a leading Turkish industrial group appointed Uffindell to reposition and rebrand their luxury bus and coach company Temsa. A humanity based identity was created with a new proposition; ‘Value in motion’

In a little over forty years TEMSA, part of the Sabanci Group, has moved from steel construction to become a leading player in the bus, coach, truck and automotive manufacture, with distribution across Europe, North Africa and the Middle East.

Our Approach

Our analysis of the highly competitive automotive industry showed that TEMSA’s customers wanted a quality product that was both versatile and efficient.

Our proposition, ‘value in motion’ became the catalyst for the transformation of the business from a product driven to a customer driven company.

We helped signal this transformation with the creation of a world-class brand mark. We also developed new specifications for retail outlets and distributors, that set a new standard in the coach building industry and ensured a better managed customer experience.

Uffindell has been a tremendous partner for turning a dream into reality. We needed a strategic adviser with a practical mindset, anticipating the execution and with operational excellence.

Sylvestre De Jaegher – Marketing Director, Temsa Global.