From technology focused to value driven
Sagentia is a global consultancy specializing in science, technology, and regulatory affairs, known for its ability to merge deep technical expertise with strategic advisory services. It operates across a broad range of sectors, including healthcare, consumer goods, food & beverage, energy, chemicals, industrial systems, defense, and aviation. With a team of over 300 consultants worldwide, Sagentia delivers comprehensive services spanning insight and strategy, design and invention, product development, regulatory compliance, and sustainability.
Uffindell was engaged to lead a complete rebranding initiative across Sagentia’s markets in the US, Europe, and Asia.
Client and industry research provided the insights and validation for a new name, repositioning and unique go to market strategy whilst an ideation process with the leadership team was the catalyst for a new business model that today positions the business as a world class, high performing innovation business.
Our Approach
To support the re-positioning of the technical consultancy business as a high-value professional services offer. The creative platform includes a series of abstract ‘fractal’ images, representing the original solutions Sagentia develops for its clients, used with portrait and reportage photography to show the diversity of talented people at Sagentia, and how they work.
All Sagentia marketing communications were redeveloped in the new look and tone of voice, for the internal and external brand launch. The new Sagentia Group brand, and Chord Capital brand for the IP ventures business, were also launched at the same time.
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CTS Corporation
A partnership in smart solutions
