Sagentia

From technology focused to value driven

The Generics Group a leader in the highly competitive ideation and technology management market asked Uffindell to undertake a full rebrand programme across their US, European and Asian markets.

Client and industry research provided the insights and validation for a new name, repositioning and unique go to market strategy whilst an ideation process with the leadership team was the catalyst for a new business model that today positions the business as a world class, high performing innovation business.

Our Approach

To support the re-positioning of the technical consultancy business as a high-value professional services offer. The creative platform includes a series of abstract ‘fractal’ images, representing the original solutions Sagentia develops for its clients, used with portrait and reportage photography to show the diversity of talented people at Sagentia, and how they work.

All Sagentia marketing communications were redeveloped in the new look and tone of voice, for the internal and external brand launch. The new Sagentia Group brand, and Chord Capital brand for the IP ventures business, were also launched at the same time.