We recently rebranded SaaScada – a platform to help organisations rapidly build and launch financial services
Uffindell has been commissioned to create the new brand identity for SaaScada: a B2B Banking Software-as-a-Service (SaaS) platform which enables financial institutions to rapidly build and launch retail banking services at a price that is accessible to even the smallest organisations.
The configurable, cloud-native platform of open APIs facilitates existing financial institutions and new entrants to launch digital banking services in as little as 12 weeks, at a low cost.
The multi-tenanted platform can be deployed anywhere in the world and has been designed from the ground up to minimize total cost of ownership.
The brand challenge was to reposition the organisation clearly and confidently in an established competitor environment while demonstrating the unique ‘disrupter’ attitude and aspect of the the business.
Working alongside the internal SaaScada team, the project included extensive internal / external audits and interviews, identity creation and development with a comprehensive online and offline rollout.
London, United Kingdom
Positioning
Identity creation
Visual environment
