The way Lombard now talks about the new brand, revolves around three key themes that capture the benefits that customers can expect when they deal with Lombard:
- Intelligent funding
- Trusted experts
- Business momentum
We used these three themes to pinpoint exactly where Lombard wanted to position themselves in relation to their competitors – and in people’s minds.
They emerged after we distilled a three-word statement that encapsulates exactly what our brand stands for:
