Funding Business Futures
Lombard, a major Asset Finance business in the UK commissioned Uffindell to reposition and re energise the brand, putting it at the heart of the UK’s drive to rebuild economic health and sustainability
The Lombard Brand
The way Lombard now talks about the new brand, revolves around three key themes that capture the benefits that customers can expect when they deal with Lombard:
Intelligent funding
Trusted experts
Business momentum
We used these three themes to pinpoint exactly where Lombard wanted to position themselves in relation to their competitors – and in people’s minds.
They emerged after we distilled a three-word statement that encapsulates exactly what our brand stands for:
