From consumer confusion to portfolio clarity

Jaguar vehicles are true symbols of British design and class, as well as emblems for ‘Brand Britain’ across the globe.

Due to the growth of different models, features and sub-brands and individualisation within the automotive sector, consumers were beginning to find it confusing to differentiate between competitive offers. Jaguar had reached a state where they felt their offer was no longer clear or distinctive from communication and naming standpoint. This provided them with an opportunity to rethink its portfolio structure, future-proofing it for generations to come.

Our Approach

Uffindell worked with Jaguar to rethink its portfolio structure, pinpointing a clear space for innovation and growth to ensure that Jaguar led, rather than followed, industry trends.

Uffindell developed a coherent and inspiring nomenclature system for future Jaguar vehicles, as well as engineering systems, green technologies and trim levels. This aided consumer navigation of the portfolio and provided a framework for new products and systems being developed over the next decade.

Each solution truly embodies the spirit and personality of Jaguar – Innovated, Seductive and Performance, ensuring synergy across all existing brand attributes and relevance to changing consumer requirements.