Three businesses become one brand

Uffindell was commissioned to develop a new brand, bringing together the products and expertise of Protex and BDF under the name Guardian.

We partnered with the leadership team to uncover and articulate their unique offer, as well as developing the brand identity and creative platform.

By exploring the clients’ priorities across cost, comfort, personal preference and environmental impact, we were able to evidence how Guardian’s comprehensive range of products and services could be tailored to meet more of the clients needs than any competitor, articulated by the brand essence:
Why Compromise?