From passionate cause to national movement

Across the UK today 6.5 million people are carers, supporting a loved one who is older, disabled or seriously ill. As the UK’s only national membership charity for carers, Carers UK is both a supportive community and a movement for change.

On the 50th anniversary of Carers UK Uffindell were commissioned to define the brand strategy and create a distinctive and compelling brand identity to see this important charity into the future.

Our Approach

Uffindell was commissioned to work alongside the Carers UK Leadership team to define the brand strategy and create a distinctive and compelling brand identity.

The Brand mark is designed to reflect the intrinsically supportive relationships between the Organisation the Carer and the Carer and the end patient.

The new positioning, ‘Making life better for carers’ describes succinctly the mission of the organisation.

We’re really grateful to Uffindell for helping us create the new brand for Carers UK. We believe the new, bold identity will make it easier for us tackle our key challenge – of reaching and connecting with more of the 6.5 million people in the UK caring unpaid, for older, ill or disabled family and friends.

Heléna Herklots – Chief Executive, Carers UK.