Uffindell was chosen by BNY Mellon Investment Management to work alongside M&C Saatchi and their in-house brand team. Together, our mission was to craft and launch a fresh, cohesive creative platform that would embody the essence of their brand positioning: “Seeing the world through the eye of the investor.”
Our Approach
The project began with an extensive research phase to gain a comprehensive understanding of the strategic positioning opportunity within the regional market. This meticulous groundwork served as the catalyst for the development of a compelling and innovative creative strategy.
At the heart of the project’s visual identity was a captivating visual environment featuring a collection of breathtaking aerial images showcasing the Brazilian landscape. These visuals not only captured the essence of ARX’s investment approach with their clients.
