From inspiration to realisation
Bio City Development Co., the leading emerging markets healthcare infrastructure company, required a partner to bring its visionary Bio Istanbul development to life.
Istanbul is currently the largest city across the globe without a paediatric hospital. To address this, Bio Istanbul was conceived, a pioneer city located six miles outside of Istanbul.
Incorporating a world-class children’s hospital, university, leading biomedical research campus and extensive residential and commercial real estate, the city truly transforms the ethos of infrastructure in both Istanbul and Turkey.
Our Approach
Uffindell created and executed an over-arching brand blueprint for Bio Istanbul and an architecture of sub-brands for the residential, paediatric healthcare and medical research components. Our work spanned envisioning, brand and digital strategy, communications and advertising.
We have positioned the development as a leading international healthcare and R&D hub geared around the priorities of an emerging world. The brand strategy has been instrumental in helping to engage and secure key investors and inspiring a variety of audiences from institutions to first time-home buyers to be part of this vision.
As brand guardians we continue to advise on all aspects of the brand strategy, working across the various stakeholders to ensure the original investment in the brand is optimized over the long term.
Istanbul Children's Hospital
Innovation Campus
Research Center
University brand
Residential Brand
It’s cutting edge branding, it’s dignified and beautiful. It’s made our brand a global brand.
Tobias Levey – Chief Executive of Bio City Development Co.
