Lawyers for the real world

Uffindell were commissioned to develop a new brand identity for Ashfords LLP – a UK based Law Firm with offices in London and the South West of England. Working closely with the Ashfords leadership team to review and develop the brand strategy and identity in line with the ambitions of the organisation.

The new Ashfords

A new brand positioning and creative platform based on ‘Lawyers for the Real World’ was created. This positioning speaks to a fundamental truth from the organisation on the kind of people they are, and the kind of firm they are building.

Working alongside the Marketing team, a comprehensive internal and external brand rollout was completed for launch.