Designed for possibilities.
Made for people.
Altro a leading specialist floor and wall provider was looking to expand their global footprint and understanding the implication on their brand.
Uffindell were asked to interrogate the implications of building a global brand on the current brand platform and determine the optimum brand positioning for the business moving forward.
The business was primarily known for safety flooring which was well understood in the UK, but had different associations across the globe. The opportunity was to establish a more globally relevant platform on which to build the brand and leverage the reputation built over 100 years.
Uffindell undertook global client research and developed a future fit brand platform. We identified a clear differentiator for Altro that both expressed their core strength of ‘intelligent design’ and the breadth of ‘possibilities’ that their range of products provided for their clients. ‘Designed for possibilities. Made for people’.
The new brand platform and updated identity has been rolled out across key client groups and global jurisdictions.
