Brandscan

The complete overview of all your communications, how they fit together and what role they are playing, on one visual map.

Do you have one central view of all your brand communications?

Are you applying the right level of branding?

Are you making the most of your visual hierarchy and interrelationships?

Are you aware of any overlaps or gaps in your current communications?

Process

1. Define scope and geographic/territory

2. Collation of all communication materials and channels

3. Up to five 1hr interviews with marketing and communication people to under-stand hierarchy, interrelationships, audiences, current and future plans

4. Production of complete visual communications map

5. Presentation and workshop session of audit and recommendations

The integrity check of your business purpose and brand expression.

How well does your purpose come through in your brand expression and communications?

Is there strong alignment and representation between what you want to achieve and how you express that?

Process

1. Define scope and geographic/territory

2. Up to five 1hr interviews with business and brand heads to articulate the business purpose and vision

3. Independent audit of brand messaging and visual expression (including social scanning)

4. Assessment report and recommendations

5. Presentation and workshop session

A visual analysis of how noticeable and recognisable your brand is within its peer group.

Is your brand immediately noticeable and recognisable?

Does your brand look and feel different to your competitors?

Is it appealing and attractive to your audiences?

Does it reflect your difference in the right way?

Process

1. Define scope and geographic/territory

2. Market landscape audit and analysis:

   • Sector and industry definition analysis

   • Competitor audit

3. Stand out assessment

4. Report and recommendations

The fly on the wall account of your recruitment and onboarding experience.

What is the actual process and experience of a new recruit?

How well are they immersed in your brand?

How well are they enabled and motivated to deliver your brand?

Process

1. Define the scope and geographic/territory

2. Mulitmedia diary, including blog, photo, film of the recruitment, onboarding experience

3. Presentation with assessment including recommendations

4. Presentation and workshop session

One day intensive brand assessment, review and innovation exploration.

Off site location

Series of focus sessions separated by “chill out” breaks

Focus sessions – no phones, no food, no interruptions

Chill out – mind “palate” cleanser, snacks, phones, email checks etc

Process

1. Define the task for the day

2. Background development (for example brand scans, market research, new vision/ purpose/ values development)

3. Each ‘focus session’ will begin with the desired outcome, with the day beginning with more ‘open’ creativity sessions and ending with more ‘action’ innovation in application sessions

4. Each focus session will entail one activity, for the full group and/ or small break out groups

5. The focus sessions can progress through stages of development towards one goal