Uffindell was commissioned to work with the Ashfords leadership team to review and develop the brand strategy and identity in line with the ambitions of the organisation.
Revised brand mark
Our visual environment
A new brand positioning and creative platform based on ‘Lawyers for the Real World’ was created. This positioning speaks to a fundamental truth from the organisation on the kind of people they are, and the kind of firm they are building.
Working alongside the Marketing team, a comprehensive internal and external brand rollout was completed for launch.
