Uffindell to Create New Brand Identity for Groundbreaking US Charity, New Leash on Life USA

We’re proud to announce that Uffindell has been commissioned to develop a new brand identity for New Leash on Life USA — a pioneering charity based in the United States.

Founded in 2010, New Leash on Life USA takes a unique and powerful approach to rehabilitation. The organisation rescues at-risk dogs and pairs them with justice-involved individuals, working both in prison and in community-based programs, to foster transformation for both people and animals.

Our work will focus on capturing the essence of the charity’s mission: second chances, mutual growth, and the power of human-animal connection. We’re looking forward to helping New Leash on Life USA strengthen its presence and expand its impact with a brand that’s as bold and compassionate as the work they do.