New charity brand ‘Pent Up’ launches

Uffindell has been commissioned to create the new brand identity for Pent Up a charity that organises and runs Modern Pentathlon competitions to raise money on behalf of Post-Traumatic Stress Disorder (PTSD) charities, for the therapy and treatment of serving and retired British Military personnel who are affected by PTSD.

Recovery Through Sport

Research has shown that the process of training and preparing for a competitive multi discipline sport, can form an essential part of therapeutic treatment and rehabilitation for sufferers of PTSD. The foundation has been set up specifically to support Modern Pentathlon events at the Royal Military Academy Sandhurst.

Dr Simon Thompson, Psychiatrist at Combat Stress;

“This adapted modern pentathlon event works in treating PTSD veterans because it utilises the psychological skills gained through intensive trauma focused cognitive behavioural therapy and the grounding and mood emotional regulation techniques developed in the clinical treatment programmes”.

This is the first time that a multi discipline sport has been used as a form of recovery.